If I could use only one app, I’d pick Craft.
Craft is my favorite multipurpose document + notes tool. It looks and feels nicer than Google Docs or Apple Notes. It’s easier to use than Obsidian, Coda or Notion.
And it’s flexible enough for everything from shopping lists to client proposals. Read on for why it’s so useful, new features, limitations, and more.
Craft’s 8 best features 👍
Visual: Elegant sub-page cards help Craft docs look neater & nicer than Google or Word Docs, which tend to bog down with lots of text.
Easy: Add text, images, links, tables, or sub-pages intuitively.
Shareable: Collaborate on a doc and publish & share it with a link. You can create custom links and track metrics to measure visits.
Export: Print, export as PDF or text, or transfer material to Day One, Bear, Drafts, Ulysses, Things, iA Writer, or other apps.
Calendar: Easily sync your calendar to use Craft for daily notes.
Affordable: The free version is great and the unlimited option is fairly priced.
Flexible: Works quickly and reliably on mobile, desktop or Web. You can even email material into your notes.
AI options Pick from multiple AI models within Craft, or avoid it entirely.
Templates: Starting docs for travel, events, family, and more.

Pricing
Free for basic usage, with up to 1500 content blocks and 1gb of storage.
Free upgrade for students and educators with your school email address.
Free upgrade w/ a subsription to Setapp, $10/month for access to 200+ apps.
Plus plan: $8/month billed annually for a Plus account to create unlimited notes and documents. ($4/month with a special 50% current discount).
Team plan: $15/month for sharing with 2 to 6 people. (50% current discount)
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Examples of Craft Docs 👇
Useful AI prompts excerpts from my resource for paid subscribers
Planning great class sessions excerpts from my guide for paid subscribers
Syllabus outline draft from teacher Jeremy England
Home life notes by the Craft team

Examples of Craft Templates 👇
Simple company handbook with sections for people, policies & resources
Sales plan has sections for mission statement, team roles, action plan, etc.
Home design planner with customizable pages
Travel packing list with customizable visual sections for your next trip

New features I like
Styles For designing distinctive docs, Craft added 100 new premade styles
Collections It’s easy now to keep track of lists for projects, books, movies, etc
Whiteboards Create a freeform brainstorming page with Post-Its, images, etc
Sync with Readwise Import Kindle highlights and other clips you’ve saved
Privacy and Security
Craft has strong policies on data security and privacy. TLDR: “Craft does not own your data, nor do we sell it to others or use it for advertising.”
Limitations
Android doesn’t have a full app yet, though a mobile Web app is on the way. Join the waitlist. Craft works on Mac, iOS, VisionOS, Windows, & Web.
Tagging It's not yet easy to organize pages with tags as easily as you can with other notes tools, though the team is working on it.
No synced blocks In tools like Notion and Workflowy, you can create a synchronized block of text that stays up to date anywhere you use it.
How to get started with Craft
Explore the features Check out Craft’s helpful Getting Started guide and their YouTube channel, with new video intros like this. Or visit their help center.
Watch me make a document with Craft in this 10-minute video demo.
If you could only use one app what would it be? Leave a comment 👇
👍 Useful post.
😑 Meh.
👎 Not useful.
Right on the money, Jeremy. I've had Craft in my apps folder for years, but only started exploring the features recently. I decided to begin transferring notes from my Evernote app to Craft because the notes there are so much more useful. (Not an easy task since Evernote restricts exports to a weird native format that few other apps can import.) I regrettably paid for the upgrade of Evernote in January, but that app has become so bloated with tasks, calendar and other features done so much better by Mac system apps for free. Evernote has seriously pushed the notes feature way down the bottom of its features and because it's so bloated, there are updates and fixes for mobile and desktop almost daily.
One of the beautiful features of Craft is you can convert a beautifully styled note into an email and the email looks just like the stylings in Craft.
Thanks for sharing your thoughts Jeremy. I totally agree that Craft really stands out for the writing experience. The beta web app for Android is impressive, and the overall aesthetics truly make a difference.
I've been using it for over 2 years and dropped everything else. I'm looking forward to the updates with tags, image resizing, and columns too. And maybe some additi in nal embeds. What I do love is that they don't bloat the app like some I could mention.
While other apps might excel in project management, when it comes to the sheer joy of writing, Craft is in a league of its own.